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VIDAA U is a new user interface for smart TVs by Hisense. The new interface is highly customisable and comfortable to use since it avoids unnecessary complexity. Over-The-Air (OTA) upgrades ensure that VIDAA U is always up-to-date while an app store with hundreds of apps offers users a great variety of entertainment and functions. An intuitively designed remote control with 23 buttons adds to the comfortable user experience even further.